Keynotes
10:00 - 10:40
Opening keynote
keynote 1: Strategy
– Brian Andersen
11:30 - 12:10
Midpoint keynote
Keynote 2: GTM Motions
– Luke Richardson
15:10 - 15:50
Built for B2B SaaS growth pros who crave highly advanced marketing, no ecommerce, no B2C, no fluff. Speakers who actually do the work, sharing strategies and tactics that move the needle.
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Learn from nine top-tier voices in B2B SaaS - the ones who actually do the work. Built for decision-makers, it’s all strategy, real talk, and people you'll love to listening to - no fluff.
Connect with over 100 industry leaders in B2B SaaS - the kind of people who get it. Share insights, swap strategies, and spark conversations that actually matter.
Enjoy a smaller delicious breakfast, thoughtfully prepared to keep you energized and ready for the day ahead.
We warmly welcome you to GrowthForia and invite you to get ready for an inspiring day with a top-tier line-up of speakers.
The world of B2B SaaS in many ways pushed the entire B2B marketing stack forward, but the “scale at all costs” also lead to an over-reliance on a few tactical plays and a lack of sound commercial strategy towards long-term profitability.
The best B2B SaaS companies now challenge their own assumptions and find new ways of answering the old question: “Where will growth come from?” In this talk, we will attempt to answer that question, and help marketing leaders engage in better and more company-fit commercial strategy.
Brian Andersen is a Senior Partner at Kvadrant Consulting. He combines hands-on experience from marketing & digital leadership in Jabra with consulting for large B2B brands, including Maersk, Nordea, Rockwool, Milestone Systems, EG, Inriver and many more. He is the author of four books on digital and commercial strategy.
Too many marketing teams still run on instinct, not infrastructure - built around individuals, not designed for scale. In this session, we’ll walk through how to build a high-performance marketing function that maps to every stage of the 'bowtie-funnel', from first touch to expansion.
You’ll learn how to structure your team, workflows and metrics to drive predictable growth, capital efficiency and enterprise value - while integrating AI where it delivers real leverage. Whether you're bootstrapped, raising, or preparing for exit, this talk will help you stop improvising and start scaling by design.
AI-Ready Bowtie Team Framework
A practical tool to:
Jennifer Montague is Senior Director of GTM at Verdane, where she works across the investment lifecycle, from conducting due diligence on GTM setups pre-investment, to helping portfolio companies scale revenue and prepare for exit.
A published author and frequent speaker at global events including SaaSiest, SaaStr, TechBBQ, and Inbound, Jennifer specialises in data-driven growth strategy, revenue efficiency, and cross-functional GTM alignment.
Named Nordic Women in Tech’s Digital Leader of the Year in 2023, she brings international leadership experience from both VC- and PE-backed scaleups, and now helps companies design AI-leveraged GTM engines built for scale, efficiency, and enterprise value
Pricing is not just a number - it is a clear signal to your ICP that they are in the right place.
Learn how to talk about the value of the product to attract the right customers who are willing to pay and easy to close.
Ulrik Lehrskov-Schmidt is a leading global expert on B2B SaaS Pricing. He has done 150+ pricing projects in B2B SaaS across a multitude of verticals and on ACV sizes ranging from $1000 to $10M, pioneering a new wave of pricing work that emphasizes design thinking and creating pricing models that increase sales velocity.
He works globally and has helped companies like SAXO Bank, Microsoft, Samsung, Intel, SAP, Bosch and Volaris Group as well as several of the world's largest VC and Private Equity funds.
Harsh? Maybe. True? Absolutely. In this session, we’ll break down why so many GTM efforts fail despite smart people, solid funding, and slick tools—and how to fix yours by rethinking team structure, product fit, and your own role as a leader. You’ll leave with frameworks that help you cut complexity and regain control.
Real case stories & a set of 2-3 proven frameworks—from failing ARR pipelines, erratic executives to personal learnings. You’ll hear board-level dilemmas but get operational hacks. And yes: Lego references included.
A management-consultant-turned-practitioner who’s led RevOps, Sales, Growth, Product & Product-Marketing for European SaaS companies. He’s completed over 50 high-velocity SaaS projects, builds giant Lego spaceships, and tries to beat his own record of changing diapers of his newly-born toddler.
Emilia Korczynska is the Head of Marketing at Userpilot, where she leads product-led and ABM growth strategies. She’s known for building high-impact 1:1 ABM campaigns that have generated over $900K in pipeline without expensive tech stacks.
Emilia shares practical, data-driven insights on LinkedIn and industry stages, focusing on scalable personalization, intent-driven outreach, and content-powered go-to-market.
The most successful B2B SaaS companies try to add a PLG motion at some point to boost GTM efficiency and broaden their reach - but too many are doomed to fail before the've even started.
This session breaks down how to go about data infrastructure, product-led activation, habit loops, growth loops, SQL, etc. and how to actually unlock a PLG motion, and where to start.
No fancy slides or BS bingo - just what actually works from hard-won experiences.
Thomas helps B2B SaaS companies build effective growth & GTM strategies as fractional & advisor and has over the years helped multiple companies unlock a PLG motion.
“Hm.. How can we make [insert boring product] sound interesting?”
“We’re a professional B2B brand, so we can’t go too crazy”
“Our ICPs are logic-thinking decision makers.”
Sound familiar?
Thought so. We’ve all been in those meetings.
Too many B2B brands are playing it safe and are making the same ol’ (pardon) fuck-ups across industries – and it gives me eczema. Because guess what?
It’s. Costing. You. Money.
And it’s not as simple as “benefits over features”. It’s about grabbing attention, keeping it and persuading your customer to throw their money at you – and not the competitor.
But how?
Not to worry (even if your product is boring). I’ll show you how.
TBA
As a freelance copywriter and consultant Sandie helps B2B companies cut through the noise of sameness in boring industries, specializing in copy for emails, LinkedIn and landing pages. She did copywriting before she knew what it was and has worked with companies like Dinero, HK & Rambøll. She's kind, fun(-ish) and wrote this bio herself.
In this talk, I’ll walk through how we built a high-performing LinkedIn Ads engine in 2025 without gimmicks, inflated attribution, or a massive budget. You’ll get a behind-the-scenes look at the playbook we used to acquire 200+ customers, what we tested (and killed), and how we structure campaigns to balance short-term conversions with long-term brand.
You’ll leave with a plug-and-play campaign structure you can use to audit or relaunch your own LinkedIn Ads strategy – complete with targeting logic, ad formats, and creative ideas.
Adam Holmgren is the co-founder and CEO of Fibbler, a fast-growing SaaS platform built to help B2B marketers connect LinkedIn Ads performance to pipeline and revenue.
With over 10 years of experience in B2B marketing and a background in economics, Adam has led demand generation efforts across both startups and scale-ups. He’s known for his no-fluff approach to LinkedIn Ads, ABM, and brand building.
Before Fibbler, Adam built and sold a 700+ member B2B marketing community and a podcast that reached over 16.000 downloads and $50k in revenue. Today, he splits his time between scaling Fibbler and leading global demand generation at Rillion, a high-growth SaaS company expanding across the US and EMEA.
Most marketing teams struggle for budget. It´s hard to explain how top of the funnel, bottom of the funnel and all the marketing activities contribute to the business in a way the CRO and CFO can understand.
Olafur Solvi Palsson is VP of Revenue Operations at Coverflex, where he leads go-to-market strategy, revenue team alignment, and operational scaling through data and systems.
A seasoned commercial operations leader, Olafur brings over a decade of experience scaling B2B SaaS companies across Europe. Prior to Coverflex, he was COO and Co-Founder of Growblocks, helping VC-backed scaleups build predictable, data-driven revenue engines.
Olafur has also held senior roles at Templafy, Adform, and Falcon.io, leading global expansion, GTM infrastructure, and revenue operations during periods of high growth and acquisition.
We sincerely thank you for joining us at GrowthForia. We appreciate your participation and look forward to welcoming you back next year.
After the sessions, this is your chance to connect with fellow B2B SaaS growth experts without any distractions. No sales pitches, no small talk. Just meaningful conversations with people who operate at your level. Build valuable relationships that can help you push your work forward.
9 speakers, 9 events & 9 hot topics
Networking with industry's sharpest minds
Beverages, snacks and lunch
9 speakers, 9 events & 10 hot topic
Networking with industry's sharpest minds
Bevarages, snacks and lunch
Free parking
Free wifi
